A2 Media Music Video - Pitch For Video

Synopsis Of Video

My music video for ‘Sweet Little Gun’ will be split between a Secret Agent narrative and Rock/Powerpop stage/studio performance. The secret agent narrative begins before the tracks plays, with our female antagonist entering a modern building. We see her look down at a mobile phone/hi-tech wristwatch, showing an image of her boss giving orders. Her stealthy body language is seen clearly, with her knocking out a series of henchmen with her assassin moves. She also looks down at her hi-tech device and sees a picture of her target.

The chorus will start, which brings a performance element to the music video. The next verse sees the girl getting her way through an intricate laser trap. CCTV style shots and clips from the performance are integrated with this part of the narrative. In the 2nd chorus, the secret agent runs up a flight of stairs, whilst being told through her head set that her target is close. She reaches the roof of the building, and takes down two guards, with assassin like moves. As the song slows in pace, we see a meet shot of the singer. This will give the viewer a break from the action, and will be a perfect shot for more action and performance to rebound from.

The action then quickens once again, as the girl fights with her male target. More performance will ensue also, and then when back to the narrative, the secret agent and her target will come to a halt, and then the agent and her target will move towards one another in slow-motion, as they are seemingly going to kiss. As a gun effect is heard to close the song, the screen shuts black, with the darkness to be revealed as the end of a gun barrel; which is lifted from the screen and the girl then provocatively blows at the end. A final meet shot of the girl smiling closes the video.

Creative Ideas

Using the ReflecMedia technology which I have access to, I can create more complex and exciting effects for my music video, which I may not have been able to do with just Green Screen technology. Once, I had finalised my secret agent narrative, a part of the video featuring laser traps immediately sprang up in my mind. A scene I can take inspiration from was seen in Britney Spears’ ‘Toxic’ video. I hope to create a similar effect whilst retaining the femininity and sexiness of my female antagonist.

Another creative idea I hope to utilize effectively is the creation of a trademark image for my portrayal of Caroline Larsson. Discussed in a previous blog post, I want to use some effective and imaginative make-up/face paint design. Below are a few ideas I have had for the face paint, all of which could look excellent. My favourite of the designs is the bleeding love heart design, due to its links with the song’s relationship themed lyrics.

I also want to use a lot of red and black colours in my video, due to their connotations of Love and Sophistication respectively; but also because black is the popular colour in clothing which Rock artists wear. This is also why my favourite initial face paint design is the red heart design, due to its connotations.

Audience Appeal

The first way I wanted my music video to appeal to the audience was by creating a trademark face paint/make-up design for the face of my artist, to make her stand out, recognizable and to be a vocal point and signature of her image. I was unsure of who this would turn out and asked what others thought about my idea in my Questionnaire. Thankfully, the response was in the favour of the make-up; to which most people thought that with her wearing it, she could still look sexy and feminine.

Other questions that were important from my Questionnaire were what people expected to see in my video and what they expected/wanted my artist to be wearing. Although I had a rough idea, this information has really helped me mould my idea for the video.

To appeal to the audience more (especially the males), I want to make my lead actress as sexy and feminine as possible, whilst also being strong and determined. I want to achieve this by making the character look dominant through the narrative (to be a role model for girls), whilst also dressing her in fashionable, sassy clothes that will appeal to the male audience. I also want to use as many imaginative shots as possible, which will reflect the close competition of one question on my poll, in which I asked people which type of camera techniques that they would like to see. I want to use the camera shots in the poll and also many more, making my music video a diverse and rich experience to watch.